The Concept of PEACE of MIND™
While American troops abroad are safeguarding the homeland against foreign threats to national security, Americans at home are confronting threats to their lives, their pocketbooks, and their values. Earthquakes shake California to its core. Deadly hurricanes destroy coastal cities. An economic crisis of unprecedented proportions has upended Wall Street and threatens Main Street. An immigration situation without apparent solution has turned neighbors against one another. The list of challenges to our security and wellbeing – indeed, our way of life – is endless.

In a 2007 interview on the PBS Newshour program, President George W. Bush called attention to the fact that the American people have lost their “peace of mind.” And so the concept of PEACE of MIND™ was borne – a creative means for the Department of Homeland Security (DHS) to help the country’s citizens regain the sense of safety and welfare long considered an American birthright.

Through an innovative line of products designed to address the public’s immediate fears about everyday life, DHS can help restore American citizens’ sense of personal safety and security. Proceeds from the sale of PEACE of MIND™ products can meanwhile fund the nation’s military defense forces, putting citizens further at ease.

Indeed, the fate of America as an economic superpower rests with the ability of its citizens to regain their PEACE of MIND™. A study published this year by scientists at the Archives of General Psychiatry compared the fears associated with terrorism of more than 2,700 Americans before and after September 2001, finding that the most fearful in the group were three to five times more likely than the rest be diagnosed with new cardiovascular ailments. Participants were representative of the American population at large and, for the most part, had no direct connection to the actual 9/11 attacks.

Studies from the National Institute of Mental Health support the findings that abundant levels of stress can lead to heart problems and physical illness, which in turn can lead to many sick days for the workers of America. In addition to diminishing the productivity of the American workforce, greater incidence of health problems as a result of stress surrounding national security also puts added strain on the nation’s overtaxed healthcare system. And so, on both personal and national levels, PEACE of MIND™ products promise much-needed relief.

DHS + Target
The PEACE of MIND™ product line will be available in Target stores and PEACE of MIND™ vending machines nationwide, which allows DHS to ensure that American citizens are adequately prepared for emergency situations. The prevalence of Target stores across America means that PEACE of MIND TM products will be accessible to citizens throughout the 50 states.