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PEACE of MIND ™ is an innovative and comprehensive approach to satisfying the needs of the contemporary American citizen through a line of products designed to alleviate fear and anxiety. By partnering with retail giant, Target Brands, the Department of Homeland Security can deliver comfort and safety directly to American consumers via 24-hour vending machines. Machines can be deployed in airports, schools, malls and hospitals, available to anyone. This exciting new venture allows the Department to expand its commitment to the safety and welfare of the American people.
As a media designer, my goal is to demonstrate how design can create a framework for political discourse, inquiry, and narrative. The PEACE of MIND ™ system developed from the consideration of the issues of fear, consumer consumption, and civil liberties. Coupled with a new communication strategy that targets citizens as consumers, the PEACE OF MIND™ system presents an American government that has taken the next step in privatizing its services to its people. Raising questions as to whether it is acceptable for the government to profit from public fears, the PEACE OF MIND™ narrative explores the role design can play in the communication strategies of governing organizations.
